Pitch perfect!

We'll assist you in finding the right investor for your venture, but how should you make the first impression?
Unwind! These are some crucial pointers to help you deliver the right pitch.

How can I contact investors at a startup?

There are a few crucial steps you can take to reach out to investors as a business. First, determine which investors would be a good fit for your company, and then examine their backgrounds and investment interests. Once you've acquired this information, you can craft a customised pitch that emphasises why your company is an excellent investment option.


Be ready for everything.

You should also be prepared to answer inquiries about your business and how you want to expand it. Investors will want to know that you have a solid plan in place with the potential for a large return on investment. If you can show that your startup is worth investing in, you might be able to get the cash you need to take it to the next level.

How are investors paid back?

Early-stage investors profit when they sell their shares of the company at a greater price. A standard for the industry Most investors take their money and expect returns on it that are 10X to 20X more than what they really get.

In case of a business loss, does the founder reimburse the investors?

In the most of the cases founders don't repay investors if a startup fails. The investor takes the risk, owns a share in the company, and loses the money if the startup fails and that share loses value. If the founders owe the money, that would have been debt, not investment.

How can I speak with an investor?

When speaking with an investor, it's critical to be clear and straightforward about what your company is, what you need from them, and what you can offer in return. You should also have a firm grasp of your finances and be able to define your business plan. It's also beneficial to have a strong pitch deck on hand so that you can readily demonstrate your investors what your company is all about.
If you're not sure where to begin, there are numerous resources available online to help you create a good pitch.

What are the three categories of investors?

There are three sorts of investors: risk averse, risk neutral, and risk tolerant. Risk-averse investors prefer lower potential rewards to lower levels of risk. Risk-neutral investors are unconcerned with the level of risk as long as the prospective return is satisfactory. Finally, risk-tolerant investors are willing to take on more risk in exchange for potentially bigger profits.

What do investors look for before investing?

Investors often search for a few essential factors before investing. One of the most critical is a strong company concept with an established track record. Investors also look for good financials and talents that have the necessary experience and expertise to carry out the business plan.
Finally, it is critical to have an appealing market opportunity that fits the investors' needs.

Is an investor an owner?

An investor is similar to an owner in that they are interested in and providing funds to a company or enterprise in the hopes of making a profit. This can take the form of stock investment, in which the investor acquires some ownership in the business, or debt investment, in which the investor lends money to the company with interest.

What happens to investors when a company fails?

If a company fails, investors may lose a portion or all of their investment. Depending on the circumstances, investors may be able to recover a portion of their losses by selling the company's assets. In severe circumstances, investors could be left with nothing.

What is a pre-investor (Angel Investor)?

Pre-investors are individuals or organisations that contribute early-stage finance to startups in exchange for ownership equity.

Pre-investors are commonly referred to as "angel investors" since they frequently spend their own money in a firm and assume some of the risk involved with early-stage businesses. Angel investors are generally wealthier than other types of early-stage investors, such as venture capitalists, and are ready to spend lesser quantities of money in a firm in exchange for a higher ownership stake.

Our best advice for fundraising

The first stage is to create an investor database, but you can't just copy and paste the same email to each investor in the hopes of getting a good response. To increase the likelihood that your preferred investors will get back to you, follow these three essential tips. Know Your Investor, or KYI.

As previously said, a generic paragraph is not going to win over many hearts or get a call scheduled. Learn as much as you can about the investor, including their interests and past investments, and let them know why you'd like to speak with them. Put it simply, Although you as the entrepreneur are well aware of your goals and motivations, investors might not "speak your language." What information about your company would an investor want to know? Give them the rundown on the highlights, the reasons a relationship makes sense in light of the objectives and backgrounds of both parties, and how well they match each other.

What percentage does the investor want?

According to a recent Harvard Business School research, startup investors prefer to own about 20% of a business after it has raised funds (down from 30% pre-money). While this figure may differ based on the specific investor and the stage of funding, it gives entrepreneurs a decent idea of what investors are looking for in terms of equity.

Of course, there are always exceptions to the rule, and not all investors like the same percentage. However, knowing the 20% target amount is a good beginning point when negotiating with possible investors.

Who are existing investors?

Existing investors are individuals or organisations that have previously invested in a company. They could be stockholders, limited partners, or another sort of investment.

Investors can bring various advantages to a company, including finance, commercial relationships, and guidance. They can also assist a company expand and enter new markets. To preserve excellent ties with existing investors, a company must keep them up to date on its progress and performance.

Is financial knowledge crucial for startup founders?

Building a successful firm doesn't require entrepreneurs to be experts in finance. For a business to succeed, however, having sound financial management is essential. Having a financial advisor for your business is crucial, though. 

Financial knowledge enables you to navigate the complexities of your company, ensuring that every decision aligns with your overall strategy, goals and vision.

Why you should use an investors database to find the best investors for your business?

You have the idea; now all you need is the money to get it started. But how can you locate investors for a start-up business? Do you contact your friends and family, select from a seed investor list, or scour through LinkedIn to just complete the deal with anyone willing to part with their hard-earned money?

Seasoned entrepreneurs and investors alike will emphasise the importance of finding the proper investor for your start-up - someone who not only believes in your ideas but also has the knowledge and experience to help you succeed.

How to find the right Investor for your startup?

To discover an investor, use a database that includes their names, professional emails, and phone numbers, as well as investment categories. Additionally, visit their website for more information.