Tata Motors had recently announced that its flagship SUV Harrier had crossed 10,000 customers just six months after its launch in January. To mark this milestone, the company launched dual tone colour options on the model.
The dual tone options will be available in two colours --Calisto copper and Orcus white -- on top-of-the-line XZ variant. The Harrier range starts at 12.99 lakh, and the dual tone options will be priced at 16.76 lakh (ex-showroom Delhi). The Harrier's sales come as good news at a time when the industry is going through a crippling slowdown.
Market leader Maruti has seen its April-June total sales down 18% while Hyundai domestic sales dropped by just over 7% in June. The Harrier's performance is part of a small recovery in the sales of newly launched best-selling SUVs. Mahindra & Mahindra, for instance, saw a 4% increase in passenger vehicles and an 8% increase in utility vehicles in June 2019.
Commenting on the introduction of the dual tone options, Sibendra Barman, vice-president, sales marketing and customer support, Passenger Vehicle Business Unit (PVBU) of Tata Motors said, “With the launch of the dual-tone colour options, we are confident that Harrier’s desirability will rise further to a whole new level.”
Harrier, built on the OMEGARC derived from Land Rover's legendary D8 platform, is powered by Kryotec 2.0 diesel engine.
News Source: Times Of India, https://bit.ly/2xCCTCN