What is a cookie?
A cookie is a small file that can be placed on your device that allows us to recognize and remember you. It is sent to your browser and stored on your computer’s hard drive or tablet or mobile device. When you visit our sites, we may collect information from you automatically through cookies or similar technology.
• Keeping you signed in
• Understanding how you use our site
• Showing you journalism that is relevant to you
• Showing you Guardian products and services that are relevant to you
• Working with partners to serve you relevant advertising
Ultimately, this allows us to publish the journalism that you read on our sites and apps.
Other organizations also collect user information on our sites through cookies, tags, and pixels. Tags and pixels, also known as web beacons, are similar to cookies but are collected through embedded images.
Using cookies and other technology allows other organizations to help us to analyze how our site is being used, measure the number of visitors to the site, and display advertising.
Cookies that are used by the Guardian are referred to as “first-party cookies” and those that are used by our partners are “third-party cookies”. Because of how cookies work, our website cannot access third-party cookies; nor can other organizations access the data in the cookies we use on our website. There are more details about both in the following sections.
What types of cookies do we use?
We use four types of cookies, which we describe in this section.
• Essential – cookies that are essential to provide you with the services you have requested. If you set your browser to block these cookies, then these functions and services will not work for you. In particular, we won’t be able to save your preferences about cookies.
• Performance - cookies which measure how often you visit our sites and how you use them. We use this information to get a better sense of how our users engage with our journalism and to improve our sites and apps so that users have a better experience. For example, we collect information about which of our pages are most frequently visited, and by which types of users. We also use third-party cookies to help with performance. For example, the Google Analytics cookie gives us information such as your journey between pages and whether you have downloaded anything (details of how to opt out of it are below).
• Advertising – cookies that are used to collect information about your visit to our site, the content you have viewed, the links you have followed and information about your browser, device, and your IP address. We have set out more details on this below.
Cookies are a key part of how we deliver advertising on our sites. Among other uses, they allow us to show more relevant advertising to people who visit theguardian.com by showing you adverts that are based on your browsing patterns and the way you have interacted with our sites and apps. We can then show you adverts which we believe may interest you and sometimes even for our re-marketing.
As you browse our site, some of the cookies and similar technology we place on your device are for advertising, so we can understand what sorts of pages you read and are interested in. We can then display advertising on your browser based on these interests. For instance, if you have been reading a lot of food and drink articles, you may be shown more adverts for food and drink.
The advertising techniques we use do not collect information such as your name, email address, postal address or phone number. We sometimes use information such as your IP address and browser type and also sometimes share some limited aspects of this with third parties for advertising purposes.
We may also share online data collected through cookies and similar technology with our advertising partners. This means that when you are on another website, you may be shown advertising based on your browsing patterns on leads-page.com & Leadspage.marketing